Easy to work with
Clear communication, no ego, collaborative by default. I adapt to how your team works — not the other way around. You'll always know where things stand.
Strategy · Design · AI
Shaping meaningful
experiences through
strategy, design —
and delivery.
I help teams build better products, adopt AI, and create digital experiences people actually want to use. Senior-level thinking, without the overhead.
20+
Years leading digital product teams
$500M+
Revenue driven through design-led strategy
Fortune 500
Healthcare, retail & financial services
Why It Works
A lot, from one person.
Most projects need strategy, design, and technical know-how — rarely from the same person. That's what makes working together different. You get a faster, tighter process and someone accountable end-to-end.
Moves fast
No hand-off delays between strategy, design, and execution. Because I do all three, decisions happen in hours — not weeks. You get momentum from day one.
Covers a lot of ground
Research, strategy, UX, visual design, AI consulting, and development — from one person. You don't need four vendors. You need someone who's done it all.
What I Do
Start wherever you are.
We'll shape it from there.
Every engagement is shaped around what you actually need — I lean in wherever it makes the most sense.
01
Website Design & Development
From brand and UX strategy through to a fully built, fast-loading site. I handle the whole thing — or plug in wherever you need the most help.
Learn more02
Digital Product
From "we know what users need" to "here's exactly what we're building and why." Discovery, scoping, and definition — so nothing gets lost between idea and execution.
Learn more03
Workflow & Process Optimization
I find where things break down — then fix them. That might mean a redesigned tool, a streamlined process, or a smarter version of what you're already using.
Learn more04
AI Integration
Helping businesses actually use AI — not just talk about it. Whether that's teaching your team prompts that change how they work, or building AI agents that act like a new member of your staff.
Learn more“I believe the best work happens at the intersection of business goals and human needs.”Guided by Empathy · Grounded in Strategy · Driven by Impact
Who I Work With
Organizations that need to move.
I work with teams at every scale — from large enterprises navigating complexity to startups moving fast, small businesses trying to punch above their weight, and nonprofits that need senior-level thinking without the agency overhead. If there's real work to do, I'm useful.
Large Enterprises
Product, design, and innovation teams inside complex organizations who need experienced external perspective — and someone who can navigate the politics alongside the work.
Startups & Growing Companies
Early-stage and scaling teams who need senior design and strategy horsepower without the cost of a full-time hire or a multi-vendor agency engagement.
Small Businesses
Owners and operators who want a better website, a smarter workflow, or help getting AI actually working for their business — without the jargon or the runaround.
Nonprofits
Mission-driven organizations that deserve the same quality of strategic and design thinking as their for-profit counterparts — delivered with an understanding of the constraints you're working within.
Got something you're trying to figure out?
The first conversation is free. Tell me what you're working on and we'll figure out if there's a good fit.