Work
Simplifying the complex.
Most of this work lives at the intersection of large organizations, real users, and hard problems. The through-line is the same in every project: get clear on what matters, then build something that proves it.
Experience Strategy
Designing for Enterprise Growth
Large organizations have a communication problem: the capabilities that would win more business are buried inside the org. I work with growth and executive teams to surface what's real, make it legible to clients, and build the materials that accelerate strategic conversations.
See all projects01 — 01
Opening the Door: Segment Level Capabilities Map
Translating complex organizational capabilities into a clear, client-facing narrative that opened doors and accelerated strategic conversations.
Read more01 — 02
Visualizing the Deal: Provider Solutions Alignment
Creating a visual framework that helped growth teams align around a shared story — making it easier to navigate complex provider relationships.
Read more01 — 03
Aligning for Action: Optum Serve Capabilities Mapping
Mapping Optum Serve's capabilities to market opportunities, giving leadership a clear picture of where to invest and how to win.
Read more
Human-Centered Design & Service Design
Designing with Empathy to Drive
Product and System Change
The best product decisions come from deeply understanding the people the product is for. I use human-centered design to surface what consumers actually experience, build organizational empathy, and translate that into changes teams can act on — shifting focus from siloed touchpoints to seamless end-to-end journeys.
See all projects02 — 01
Enterprise Experience Strategy & Optimization
Defining and operationalizing an enterprise-wide experience strategy that connected frontline service delivery to long-term product decisions.
Read more02 — 02
Defining the Consumer Experience Vision for Optum
Building the north star for what a unified Optum consumer experience could look like — grounded in research and designed for organizational alignment.
Read more02 — 03
Making Consumer Insights Unforgettable
Turning complex consumer research into compelling, human artifacts that made insights stick and shaped product priorities across the organization.
Read more
Digital Product · User Experience · Site Merchandising
Designing and Building a
Direct-to-Consumer Health Business
Zero-to-one product design for a new direct-to-consumer business spanning Commerce (HSA/FSA eligible products), Online Care (virtual and condition-specific), and a Cash Pharmacy — driving $100M+ in sales.
See full case studyOptum Store — UnitedHealth Group
$100M+ Direct-to-Consumer Health Platform
Led product and design from concept to launch. Built the team, defined the UX, integrated HSA/FSA and virtual care, and created a pharmacy experience that out-priced competitors 70%+ of the time.
Interested in working together?
The first conversation is always free. Tell me what you're working on.
Start a Conversation